Considering Point-Of-Purchase Sales: How Candy Boxes Snag The Impulse Buyers

10 November 2017
 Categories: , Blog

If you've been taking marketing or business classes, you're probably learning a bit about consumer behavior. The psychology of consumers is quite interesting (maybe even a little scary), but it can definitely help if you want to go into business yourself. One aspect that marketers try to optimize is point-of-purchase (POP) areas, or anywhere a sale is made. On a large scale, a POP area can be a large shopping center, like Walmart; and, on a smaller scale, POP areas are designated locations within a store that spur consumers to impulse buy—like by the cash register. Read More