Considering Point-Of-Purchase Sales: How Candy Boxes Snag The Impulse Buyers

10 November 2017
 Categories: , Blog

If you've been taking marketing or business classes, you're probably learning a bit about consumer behavior. The psychology of consumers is quite interesting (maybe even a little scary), but it can definitely help if you want to go into business yourself. One aspect that marketers try to optimize is point-of-purchase (POP) areas, or anywhere a sale is made. On a large scale, a POP area can be a large shopping center, like Walmart; and, on a smaller scale, POP areas are designated locations within a store that spur consumers to impulse buy—like by the cash register. Read More 

Three Reasons Metal Roofing Is Better Than Asphalt Shingles

9 February 2016
 Categories: , Blog

Although asphalt shingles are currently the biggest player in the residential roofing sector, with about 80% of homes using them, that doesn't mean they're the best. Often homeowners just use them because they're the cheapest. In fact, you as a homeowner have the responsibility to decide for yourself which type of roof is best for you, your home, and your family. Metal roofing has several advantages over the asphalt shingle type of roofing, and you may decide that next time you get your roof replaced metal is the material you'll replace it with. Read More 

3 Types Of Saws Used To Cut Through Acrylic

5 February 2016
 Categories: , Blog

Acrylic fabrication is often used in industrial facilities around the country. It isn't a process that everyone understands. In fact, many people have never even heard about it until they get a job working in facility that handles it. Acrylic sheets come in an assortment of sizes and thicknesses. These sheets can be cut down according to your specifications. However, you need to use a different saw to accommodate different types of cuts. Read More 

The Challenges Of Stainless Steel Fabrication

4 February 2016
 Categories: , Blog

Stainless steel has many redeeming properties. It is rust-proof and resists degradation by corrosive materials. However, it is often more difficult for sheet metal fabricators like Waters Brothers Contractors, Inc. to work with because of some its less admirable qualities.  While advice from experienced fabricators is invaluable when working with stainless steel, a novice fabricator must always be mindful and innovative when attempting to bend it to their will (with help from machinery) and learn the intricacies of working with stainless steel. Read More 

Four Good Reasons To Stay With Your Fuel Oil-Powered Furnace

2 February 2016
 Categories: , Blog

There's been a lot of talk recently about the efficiency offered by converting your oil-powered furnace to one powered by natural gas. If you're one of the eight percent of American homeowners who heat their homes with fuel oil and live in an area that has access to gas lines, you've likely considered this option. However, there are a number of good reasons to stay with your fuel oil-powered furnace. Read More